MVTimes.com: If you see a slightly built man with a shock of red hair, surfcasting into gale force winds this winter, don’t take pity on him — he’s not a fisherman driven around the bend by cabin fever, or a clueless novice. He’s Peter Johnson, owner and CEO of Roberts Lures, and he’s out doing some R & D for his rapidly growing business.
A physicist by trade, with a marrow-deep love for fishing, Mr. Johnson is constantly tweaking and innovating.
“I’m just curious about things. It’s not just taking orders and hauling money to the bank. I like getting involved with technical things,” he said sitting in the Chappy ferry line, in his well-travelled SUV with New Hampshire “Wasque” plates and a rainbow of Over Sand permits on the bumper.
Read more about Peter Johnson and the Roberts Lure Company.