If you see a slightly built man with a shock of red hair, surfcasting into gale force winds this winter, don’t take pity on him — he’s not a fisherman driven around the bend by cabin fever, or a clueless novice. He’s Peter Johnson, owner and CEO of Roberts Lures, and he’s out doing some R & D for his rapidly growing business.

A physicist by trade, with a marrow-deep love for fishing, Mr. Johnson is constantly tweaking and innovating.

“I’m just curious about things. It’s not just taking orders and hauling money to the bank. I like getting involved with technical things,” he said sitting in the Chappy ferry line, in his well-travelled SUV with New Hampshire “Wasque” plates and a rainbow of Over Sand permits on the bumper.

Read more about Peter Johnson and the Roberts Lure Company.


Share this Article On Facebook Twitter More...


Like New England Boating on Facebook. Follow us on Twitter.
Receive our Daily News Update:

Don’t forget to sign up for our monthly newsletter!

Each month our emailed newsletter keeps you up to speed on the top news items, videos, destinations, reviews and fishing articles on New England Boating, so you won’t miss a beat. It’s convenient, it’s free, and you can opt out at any time!