Maine Seeks to Boost Lobster Demand
June 14, 2012
Portland Press Herald: Buoyed by the success of food and drink advertising campaigns like “Got Milk?” the state Lobster Advisory Council wants Maine’s lobster industry to spend $3 million to boost sales and market prices.
In a series of 4 meetings across the state, the Lobster Advisory Council will present a business plan and marketing proposal to strengthen the brand of the Maine lobster and build more profitable demand in new and existing markets. The first meeting will be held from 6 to 9 tonight at the Log Cabin in Yarmouth.
“The time has come. We need to do something,” said Bob Baines, the council’s chairman. “The price of lobster is the same as it was 10 years ago. The cost of bait has doubled. Fuel has tripled.”