Boston Herald: The New England Aquarium has been helping Gorton’s put added weight behind its familiar “Trust the Gorton’s Fishermen” advertising jingle.
This is the 5th year of a sustainable seafood partnership between the aquarium and the 164-year-old Gloucester seafood company that brought us the fish stick in 1952.
“We work with them to help advance the sustainability of the seafood that they buy and sell,” said Tania Taranovski, manager of the aquarium’s Sustainable Seafood Programs. “We really look at things throughout the supply chain … down to the producer level, whether it’s the fishermen or fish farmers.”
Read more about how Gorton’s and the New England Aquarium are teaming up.