With Roche Bros. SeaTrace program, you can now scan daily QR codes for featured species right at the Seafood case. Photo/Foley Fish.

SouthCoast Today: New Bedford, Massachusetts, seafood processor Foley Fish has joined forces with Massachusetts supermarket chain Roche Brothers to offer consumers a unique seafood traceability program, known as Sea Trace.

Launched earlier this month, the new program allows the customer to scan a bar code that displays where the fish was caught, along with a picture of the fishing boat, a description of the fishing gear used and an assurance that the product was naturally processed.

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SouthCoast Today


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