Seafood Industry Looks to Boost Image of Pollock


Seacoast Online reports that a loose consortium of fishermen, processors, restaurateurs and sustainable seafood advocates wants to promote the image of Atlantic pollock among seafood consumers, as the species is much more plentiful than cod. They’re trying to rebrand pollock as “New England’s fish,” and the push is catching on in some areas.

U.S. fishermen have landed more than 10 million pounds of Atlantic pollock every year since 2003, and the species’ per-pound value has increased by more than 75% over the last 5 years.

Read more about how pollock is being promoted as an alternative to cod and flounder.