Where is Cap’n Crunch?

Daily Finance: Cap’n Horatio Magellan Crunch, who has sailed the Seven Seas for Quaker Oats since 1963, has fallen into the brand equivalent of the Bermuda Triangle.

The cartoon sailor is nowhere to be found on the Quaker website. Quaker’s corporate parent, PepsiCo (PEP), doesn’t go out of its way to trumpet its association with the Good Cap’n, either. He doesn’t even make an appearance in recipes for yummy treats such as Cap’n Crunch French Toast or Cap’n Crunch Ice Cream Pie.

Read the full article:

Daily Finance

Time Newsfeed

Fox Nation

Cap’n Crunch Commercials:


Early Cap’n Crunch Commercial


Cap’n Crunch – Sing Along With Cap’n Crunch – 1965

Would the demise of the great Cap’n Horatio Magellan Crunch affect your life in any way?

Please share your comments and thoughts below deck in the comments box.