Where is Cap’n Crunch?
March 11, 2011
Daily Finance: Cap’n Horatio Magellan Crunch, who has sailed the Seven Seas for Quaker Oats since 1963, has fallen into the brand equivalent of the Bermuda Triangle.
The cartoon sailor is nowhere to be found on the Quaker website. Quaker’s corporate parent, PepsiCo (PEP), doesn’t go out of its way to trumpet its association with the Good Cap’n, either. He doesn’t even make an appearance in recipes for yummy treats such as Cap’n Crunch French Toast or Cap’n Crunch Ice Cream Pie.
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Cap’n Crunch Commercials:
Early Cap’n Crunch Commercial
Cap’n Crunch – Sing Along With Cap’n Crunch – 1965
Would the demise of the great Cap’n Horatio Magellan Crunch affect your life in any way?
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