W.C. Bradley/Zebco Holdings, Inc. “Zebco Brands”, based in Tulsa, Oklahoma, is a leading marketer of fishing tackle and outdoor gear sold under a portfolio of brand names. The Zebco®, Rhino® and Martin® brands compete in recreational freshwater rods and reels. The Quantum®, Fin-Nor® and Van Staal® brands are targeted at avid fishermen from freshwater to offshore saltwater. The Cajun Line® brand competes in fishing line while the William Joseph™ and Badlands® brands provide serious packs and gear for fly fishing and hunting respectively. Zebco has been in the fishing business since 1949 and was acquired by the W.C. Bradley Co. in 2001.
In 2011, Zebco Brands acquired Zebco Sports Europe, one of the oldest and most successful producers of fishing tackle in Europe. This move reunited the two Zebco businesses and brands that were sold separately in 2001 and supports Zebco Brands’ global growth strategy. Preston Innovations was acquired by Zebco Brands in 2014. Preston Innovations is the United Kingdom’s leading match fishing brand as well as having a growing presence in the coarse, carp and bait segments of the market with its brands Korum, Avid Carp, and Sonubaits.