Linda Greenlaw Promotes Swordfish
October 18, 2010
Well-known Maine author and commercial swordfish-boat captain Linda Greenlaw is using her name to help promote the sale of swordfish in New England and beyond.
According to an article in the Portland Press Herald, the Hannaford supermarket chain and several restaurants in Maine are now selling swordfish branded with the name of the famed swordboat skipper and best-selling author from Isle au Haut. The purpose of the marketing effort is partly to sell swordfish and partly to convince the public that swordfish is a local and sustainable product—although environmental groups argue that swordfish stocks are still in recovery after suffering from years of rampant overfishing by commercial longliners.
Greenlaw gained national prominence as captain of the Hannah Boden, a longliner out of Portland owned by Angelo Ciocca of Portland’s Nova Seafood. She was prominently featured in Sebastian Junger’s 1997 book “The Perfect Storm,” and later wrote several of her own books, including “The Hungry Ocean.”